Building Dreams Into Reality
We've spent over a decade turning ambitious ideas into thriving businesses. Our story began with a simple belief: every entrepreneur deserves access to the strategies that actually work.
How We Started
Back in 2012, we were two professionals stuck in corporate jobs that felt more like prisons than careers. Sarah had just watched her third startup idea fail because she couldn't figure out the financial side. Marcus was burning through his savings trying to launch consulting services without understanding market positioning.
That's when we realized something crucial – business schools teach theory, but they don't teach the real-world mechanics of building something from scratch. We started meeting weekly at a coffee shop in downtown Kitchener, sharing what we learned from our mistakes and small wins.
Those coffee meetings turned into workshops. The workshops grew into a community. And that community became Rakifi-zujati – a place where practical business building actually happens.
We've helped over 200 entrepreneurs navigate everything from initial funding to scaling operations. What sets us apart isn't fancy credentials – it's that we've been exactly where you are right now.
What Drives Us Forward
Real-World Solutions
We focus on strategies that work in today's market, not textbook theories. Every approach we teach has been tested by real businesses facing real challenges.
Genuine Partnership
Your success becomes our success. We're not just consultants – we're invested in seeing your business thrive long after our work together ends.
Sustainable Growth
Quick fixes rarely last. We help you build systems and strategies that create steady, sustainable growth rather than unsustainable sprints.
Meet Your Partners
We bring different backgrounds and expertise, but we share the same commitment to your success.
Sarah Mitchell
Co-Founder & Strategic Advisor
After navigating three failed startups, Sarah discovered the financial frameworks that actually work for small businesses. She specializes in helping entrepreneurs understand cash flow, funding options, and financial planning without the overwhelming jargon. Her background in corporate finance gives her a unique perspective on what investors and lenders really want to see.
Marcus Thompson
Co-Founder & Business Development Lead
Marcus spent eight years in corporate sales before launching his own consulting practice. He understands the challenge of building client relationships from zero and creating systems that scale. His expertise lies in market positioning, sales strategy, and operational efficiency. He's the person you want in your corner when it's time to take your business to the next level.